days_from_reference#

pymc_marketing.mmm.events.days_from_reference(dates, reference_date)[source]#

Calculate the difference in days between dates and a reference date.

Parameters:

datespd.Series | pd.DatetimeIndex: Dates to calculate the difference from the reference date.
reference_datestr | pd.Timestamp: Reference date.

Returns:

np.ndarray: Difference in days between dates and the reference date.